Pay per click process

Our comprehensive PPC strategy ensures Increase website traffic very quickly

Keyword Research and selection- Discovery

In pay per click advertising, keyword research can take time but it is also very important for an effective PPC marketing to generate good traffic. The entire pay per click (PPC) marketing relies basically on keywords. Digital Click will spend more time in searching relevant keywords for grow and refine your campaign from time to time.

Though starting PPC marketing, you may not miss out a large number of valuable keywords that could drive traffic to you.Our team of PPC experts conducts research to understand your industry, competition and your ultimate business goals to create effective PPC advertising campaigns. We work with Google Adwords, Google Adcenter, Facebook, LinkedIn, 7Search and many other platforms to find the right keywords for your banner ads and landing pages and to set up ads in these platforms.

seo process

Ad creative development

After setting up campaign’s keyword and landing page now we will choose the right platform for your ad, the next step is to plan your ad targeting for your most relevant audience. we can target audience for a specific geographic location and we can also optimize your campaign for a specific device type, operating systems and much more

We write ads that entice users to click on them, but also encourage them to transact.Writing engaging ads. One of the most importan t aspects of a successful campaign comes down to how your ads are written. Our campaign strategies are designed to meet the needs of our clients and their market condition. We will create up-to-date, Pay Per Click services that include: Paid Search Ads, Video Advertising, Display Ads, PPC Remarketing and Social Advertising, Call-To-Action (CTA) much more.
We will improve your ads with ad extensions

Extensions don’t increase the cost of your ad, but they do enhance the presence of your ad, making it more attention grabbing and more interactive. Here are the extensions which we will use in pay per click campaign

Sitelink extension
Location extensions
Call extensions
App extensions
Review extensions
Callout extensions
Structured snippet extensions

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Bid management and ROI tracking

We Remember, it is you who is spending all the money on the campaign. Hence, you must ensure high ROI from it. We will Monitor the success rate of the campaign closely on a daily basis. And Check the response to your ad copies periodically yourself to make sure your campaign is on target.

Keyword performance monitoring: We will make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the keywords that are driving the best conversions.

Remarking : Research says that over 90% of people who visit a website don’t become a lead on the first visit. Remarketing is a powerful internet marketing solution that turns lost leads in to recaptured clients or customers. You may not know it by the name remarketing, but you’ve certainly seen it in your own experience. For example, you may have looked up a Laptop you’ve been online, then moved on to do other things on the web, then saw an ad for the same Laptop. That’s remarketing, and it’s been proven to be highly effective. Remarketing can increase customer or client responses to your ads by up to 400%.

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Landing page optimization and Development

Landing pages are a key component of online marketing campaigns. When a visitor clicks on a Pay Per Click (PPC) ad, they’re taken to a landing page — a web page whose sole purpose of existence is to entice people to take an action. If done well, it could be the most effective marketing weapon in your Pay per click campaign . your Landing page is your online salesperson.

If not designed properly, it can lose potential customers, possibly forever, and damage your reputation with the search engines. Therefore, the landing page should be well optimizedLanding pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages. Digital Click will optimize a landing page ensures that you achieve the highest possible conversion rate from the visitors who arrive at that landing page. Also Landing page optimization can help you lower your customer acquisitions costs, acquire more customers, and maximize the value of your ad spend. Therefore, the landing page should be well optimized to ensure that your PPC marketing campaign doesn’t get lost in the sea of ads.

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Monitoring and adjust- PERFORMANCE REPORTING

Data at your fingertips. we will provide an online dashboard where you will have instant access to all of your important paid search campaign information. The results of our PPC advertising are very transparent and highly trackable. Our professional digital analysts provide monthly reports to our clients on campaign performance and detailed strategies for continual growth.

As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At Disruptive, we constantly monitor and optimize our clients’ accounts to ensure the best results possible.

All these steps are completed in the analysis and set-up phases so that we can launch the most effective PPC campaigns for maximum traffic generation. We make sure to keep you updated with latest PPC changes so that these changes can be reflected in all your active campaigns.

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