Paid search advertising is a marketing method where you pay for your website to appear in the paid advertising sections of relevant search engine results pages. Every time your ad is clicked on, you pay the business who is showing your ad. Basically, you are buying visits to your website instead of having them simply rank organically.
Paid search advertising is big business ($52 billion for Google alone in 2015), so expect it to be around for a while. Our specialist team will work closely with you to implement a pay per click advertising strategy that will identify where your most valuable customers are searching or browsing online and ensure your product and unique selling propositions are seen.
Online Search Advertising to Grow Your Business.
When a company has not invested in SEO and does not appear in search results, Paid Search can be a quick fix. Where SEO may take months to get results, Paid Search allows your advertisements to show up on the first page immediately after set-up!
You can choose exactly what keywords you want your ad to show up for AND how much you are willing to pay for a click. You can exclude keywords, target specific locations, and more! The opportunities are endless with targeting for Paid Search.
You have control over how much you want to spend and you can measure exactly where your spend goes. Think of it like this: you could be paying $1,500 for a billboard, where you may not get a single lead. The people passing by may not have a need for your product or service. Instead of paying $1,500 for a billboard, you could be targeting people actively searching for your products and services online and use that $1,500 towards people who are more likely to be qualified leads.